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Fantastic experience from start to finish. The website made it easy to find exactly what I was looking for, and the whiskey itself was exceptional — smooth, complex, and just the right amount of warmth. Arrived quickly and in perfect condition. I’m very impressed and will definitely be ordering again soon..
Yohana Iris
Freelancer
As a whiskey lover, I’m always looking to try something new — and this one was a real find. Complex yet balanced, with notes of caramel and spice. The ordering process was smooth, and the bottle arrived well-protected. I appreciate the curated selection on this site. It really feels like it’s made for true enthusiasts.
Daniel John
Engineer
Loved everything about this experience. The whiskey arrived quickly and was packaged perfectly. The flavor was exactly as described — smooth, complex, with hints of dried fruit and oak. I’ve already recommended this site to a few friends who are just getting into whiskey. Great job! This is a miracle！
Li Zhang
Designer
History Of BYJOY
BYJOY is positioned as a high-end Chinese liquor fusion brand, embracing a "healthy, light drinking lifestyle" as its brand proposition. Guided by traditional Chinese liquor culture, BYJOY aims to enhance the lifestyle experience of Chinese liquor products through product and experience innovation, and to promote the aesthetics of Chinese liquor culture.
The brand believes that "scent modifies gender, emotion, memory, culture, and context, and serves as a spiritual sustenance." Its current products are based on high-end Maotai-flavor baijiu, infused with natural herbs. The flavors cater to a wider global audience, aiming to achieve a "half-intoxicated, half-awake, just right" drinking state. The brand is currently launching the "No Drunk Party" social drinking community experience in first-tier cities to attract more young people interested in alcohol.